How Efficient Post Harvesting Can Be A Game-Changer For The Strawberry Business

Milkshakes, jams, syrups, cakes, chocolates or just by them, strawberries are a classic fruit savored by all. However, making sure they reach the tables’ fresh is a task more herculean than it can be thought of. The Indian Institute of Foreign Trade states that about 60% of food quality is lost in the supply chain from the farm to the final consumer in India.

Strawberries are commercially cultivated both for immediate consumption and for processing as frozen, canned, or preserved berries or as juice. Due to the perishable nature of the berries and the improbability of mechanical picking, the fruit is generally grown near centers of consumption or processing and where sufficient labor is available.

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