When Sustainability Meets the Real World Walk through any supermarket, and you’ll find packaging that talks a big sustainability game—”100% recyclable,” “bio-based,” “compostable.” But the gap between intention and execution is becoming harder to ignore. A recyclable tray that isn’t collected is still waste. A compostable pouch that needs special…

Why Most “Recyclable” Packaging Isn’t Really Recycled Walk into any grocery aisle, and you’ll find trays, wraps, punnets, and containers proudly stamped with the recycling symbol. It gives the impression of a circular, closed-loop system already at work. But peel back the label, and the story looks very different. Most…

Multiple clear punnets of fresh berries with overlaid text and circular design elements illustrating "Upstream Innovation" and "Circular Success."

Did you know only 9% of plastic waste is recycled globally? Plastics power the modern world—from keeping food fresh to protecting medical supplies to supporting global logistics — but the way we make and dispose of them is fundamentally flawed. Our global economy still runs on a linear “take-make-dispose” model,…

AVI Global Plast rPET trays, highlighting their recyclable, low-emission design as a true sustainable alternative to greenwashed packaging options.

Is Your “Green” Packaging Truly Sustainable? Choosing sustainable packaging for your food business can feel like a daunting task—especially when so-called “eco-friendly” options fall short. A study by Viscotec reveals a game-changer: recycled PET (rPET trays), made from recycled PET, have the lowest carbon footprint compared to cardboard/plastic combinations, despite…