Keep Consumers Informed and Trusting
Research from all over the world shows one common pattern: Consumers have the desire to switch to sustainable lifestyles and purchase choices. However, the same people are increasingly growing aware of misleading sustainability claims, referred to as greenwashing.
To rule out consumer distrust and the belief that all green claims are ‘just a scam’, regulators are making manufacturers, brand owners and retailers more accountable towards ensuring authentic and transparent communication of their positive environmental actions.
By choosing AVI Global’s recycled content verified by InterTek, businesses have opportunity to validate and accurately communicate their product packaging composition by giving a break-up of pre-consumer and post-consumer materials, using a mass-balance approach and ISO 14021:2016 environmental labelling standard.
We are ready with 30%, 80%, 90% and 100% rPET sheet or thermoformed packaging grades, each offering a trust mark or label to prove your commitments towards business sustainability, consumer safety and not just talking the talk but walking the talk.